What we do

Bringing freshness to live entertainment

The PEEL Entertainment Group likes to work directly with you, to take the weight of your challenge, and offer you exciting new entertainment solutions that will renew and refresh your brand.

 

PEEL Talent

 We recruit the very best of talent through our ‘now famous’ audition process and successfully place hundreds of actors and performers into live entertainment worldwide, every year.

PEEL Heritage

 PEEL Heritage is a leading consultancy specialising in audience development, visitor communication and entertainment for clients in the Heritage, Museum, Leisure and Tourism sectors. We create next-generation visitor experiences.

PEEL Roleplay

 Working with universities, colleges and public services, who have a requirement for innovative drama-based learning, we source specially trained actors who re-enact real-life scenarios, which enable students to improve and better learn their profession.

PEEL Cruise

 Working with world class cruise ship companies, we source performers and production teams; create programmes for live entertainment and leisure activities and manage events.

If you have a requirement for an entertainment solution, please Contact us - we would be delighted to help.
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University of Plymouth

Dates: 2010 – present day
Location: South West England
Expertise: PEEL RolePlay

Project: In 2010, PEEL Roleplay was commissioned to oversee a drama-based educational learning programme for Plymouth University. The role play training sessions, designed for the University’s prestigious medical and dental schools, facilitate student learning through real-life practical scenarios.  

Client Benefit: PEEL Roleplay successfully took on the running of an existing contract in a professional and sensitive manner. It was critical that a seamless transfer of work was initiated, for the benefit of the client and students alike.

Broughton Hall Estate

Date: 2006 – present day
Location: Yorkshire Dales
Expertise: PEEL Heritage
Broughton Hall

Project: In 2006, PEEL Heritage produced the first in a series of ‘Open-Air Festivals’ for the Broughton Hall Estate. PEEL Heritage oversaw a production of Shakespeare’s A Midsummer Night’s Dream with actors Prunella Scales and Timothy West. The performance ran over three days and was combined with a programme of actors’ workshops. 

Client Benefit: PEEL Heritage helped to realise increased footfall, revenue and profile for Broughton Hall Estate. The production introduced a new dimension to the diversity of events on the Estate and, brought with it a cultural experience for the visitor.

“We first collaborated with the PEEL team in 2006 when they brought A Midsummer Night’s Dream to the Broughton Open Air Festival. It was a roaring success which had people in the region talking for a long time. It was the perfect showcase for the Broughton Hall Estate.”
Roger Tempest, Owner, Broughton Hall Estate

Aldourie Castle Estate

Date: 2009 – present day
Location: UK
Expertise: PEEL Heritage
thomson cruise

Project: In 2010, PEEL Heritage was commissioned to create ‘The Aldourie Cultural Series’ – a series of unique ‘weekend experiences’ held at the enchanting Aldourie Castle Estate, on the southern shores of Loch Ness, near Inverness, Scotland. 

Client Benefit: PEEL Heritage was instrumental in helping Aldourie Castle Estate to create and define a new and exciting brand – Aldourie Castle opened to the public in 2009. The innovative programme of live entertainment is designed to celebrate the cultural tapestry of the Castle’s heritage.

“The Aldourie Cultural House Party was one of those rare events that exceeded all expectations … and exceeded them not just by an inch or two but by the length of Loch Ness!”
Michael Prodger, Literary Editor, Sunday Telegraph

 

Warner Leisure Hotels

Date: 2009 – present day
Location: UK
Expertise: PEEL Heritage
thomson cruise

Project: In 2009, Warner Leisure Hotels commissioned PEEL Heritage to work on a brand new project, with a brief to revitalise the live entertainment offer at a select number of historic house hotels. PEEL Heritage devised a fabulously innovative programme, which combined sparkling evening entertainment with specialist acting troupes, to bring these amazingly beautiful and historically rich houses alive. Today PEEL Heritage provides the entertainment at each of Warner Leisure’s four historic house hotels. 

Client Benefit: PEEL Heritage has completely revolutionised the entertainment offer for Warner Leisure Hotels. The site-specific history of these historic houses has been brought to life and animated. PEEL Heritage has helped to broaden the spectrum of entertainment on offer to include cultural, lifestyle and drama-based activities. The exceptional standard of the entertainment has substantially increased customer numbers and repeat visits.

“PEEL revolutionised the entertainment package at one of our premier historic hotels, Thoresby Hall, back in 2009. Since then their success in providing engaging, professional and slick entertainment packages has seen them extend their work across a further three venues. We are pleased to have forged a strong working relationship with the PEEL team which has brought an entirely new dimension to our client offering.”
Jane McIvor, New Product Development Director at Bourne Leisure

Fred. Olsen Cruise Lines

Date: 2008 – present day
Location: Worldwide
Expertise: PEEL Cruise
thomson cruise

Project: In 2008, Fred. Olsen Cruise Lines commissioned PEEL Cruise to create a bespoke brand of live entertainment for the launch of its prestigious flagship liner, the Balmoral. PEEL Cruise show teams now perform regularly on Balmoral cruises around the world, providing a terrific programme of entertainment and culture for discerning guests, all year round. 

Client Benefit: PEEL Cruise has designed a programme of first rate entertainment with high calibre performers, who integrate and respond expertly with the audience, ensuring that the shows we deliver are second to none, helping to establish an excellent reputation for Fred. Olsen Cruise Lines.

“PEEL is highly skilled in all aspects of onboard ship entertainment, and make it their business to be forward-thinking and creative. They define cruise entertainment, which is one of the reasons our passengers come back time and again.”
Helen Bennett, Entertainments Manager, Fred. Olsen Cruise Lines

Thomson Cruises

Dates: 2003 – present day
Location: Worldwide
Expertise: PEEL Cruise
thomson cruise
Project: In 2003, PEEL Cruise was commissioned to create a programme of live entertainment for the Thomson Spirit. The brief was to meet the needs of Thomson’s changing and developing demographic of guests who, because of Thomson’s trusted name and reputation, were being introduced to the delights of a cruise holiday. In 2005, PEEL Cruise were further commissioned to provide entertainment for the Thomson Celebration and the Thomson Destiny and, in 2010, for the incomparable Thomson Dream, whose entertainment scores are the best of the fleet. In 2007 – 2009 PEEL Cruise was also privileged to look after The Emerald and The Calypso for Thomson during their sailing years. Today PEEL Cruise is the exclusive provider of entertainment across the Thomson fleet. 

Client Benefit: PEEL Cruise has successfully supported Thomson Cruises in defining their brand. In the industry bible, Travel Trade Gazette, Thomsons’ entertainment consistently ranks in the top three, as voted for by the passengers.

“I had the pleasure of working closely with PEEL for eight years, creating and evolving the entertainment product on Thomson cruise ships.  The team’s absolute dedication to “getting it right” meant that guests came back time after time, safe with the expectation they  would be enjoying top class entertainment from top class performers.”
David Selby, Former Managing Director for Thomson Cruises

“The beauty of the PEEL team is that they are continually examining and re-evaluating their product, meaning their entertainment packages are always fresh, relevant and of the very highest possible standard. The company is epitomized by its people and performers, who form an integral part of every ship’s framework and every passenger’s holiday experience.”
Gill Thow, Cruise Operations Director, Thomson